From June 4 through July 9, 2026, Compass ran across Meta and geofenced offices throughout the LA-MS region, reaching its own agents and agents at competing brokerages.
The campaign ran five creatives to the LA-MS agent CRM list, earning 2,330 appearances and reaching 299 agents on Meta, meaning each agent saw Compass' ads nearly eight times, on average. The ads drew 74 clicks through to the agents-compass page.
The top-performing creative
Geofencing drew digital fences around eight Compass offices and three competing brokerages across greater New Orleans, earning 1,999 ad appearances over 30 days.
The creative that followed agents after they crossed a fence
Every device that crossed a fence saw the same message: "The #1 Real Estate Brokerage in New Orleans. We live here. We lead here."
Overall geofencing CTR came in at 0.10%, inside the 0.10%-0.25% healthy range for location-based awareness campaigns.
Meta puts Compass in agents' feeds while they scroll. Google Display advertising reaches that same CRM list while they browse local news, check sports scores, and read lifestyle coverage across 800+ premium sites. Geofencing captures the physical footprint at each office and follows those agents home with ads after they leave. Running Meta, Google, and geofencing together means agents see Compass multiple times across different platforms they actually use, and that repetition is what builds brand recognition.